How We Brought Leaping Daisy to Life—Before It Even Existed

With no structures, no trail maps, and no official plan—just a name, a dream, and a piece of land—we built a full brand system ready for the next great outdoor escape.

Leaping Daisy Mountain Camp started with a feeling. A piece of land in the Sierra Nevadas. A dog named Daisy, leaping through wildflowers. And an idea to create a serene off-grid escape from the grind of Silicon Valley.

The founder came to us with a vision—and full trust in our creative process. Over three months, we worked in close collaboration to bring the camp’s identity to life through a full brand sprint. While the property itself was still being imagined and explored, we helped build a visual world that could inspire future visitors and guide the brand toward its next development phase.

The Challenge

Leaping Daisy wasn’t fully built or developed yet. There were no cabins. No trail signs. No roadmap. Just a beautiful plot of land covered in daisies, a passionate founder, and a growing collection of stories, videos, and memories.

Our challenge was to turn an idea into an identity. To create a brand that captured the wild spirit of the place, while giving shape to a project that was still evolving. It was branding without borders—equal parts strategic vision and creative intuition.

Our Solution

The final identity reflects everything Leaping Daisy stands for—retreat, resilience, and natural joy. The primary logo combines sun, mountains, and a daisy-inspired symbol drawn from found objects on the property. The supporting elements bring in seasonal tones, a retro aesthetic, and a sense of motion and life.

Deliverables included:

Logo & brand system
Dual color palettes (spring/fall)
Wordmark, type system, iconography
Illustration style and badge library
Branded signage, mockups, vehicles, and merch
Landing page concept and digital assets

"Working on the Leaping Daisy project presented a unique set of challenges that pushed our creative boundaries. Despite the obstacles, the journey was immensely rewarding, blending the thrill of innovation with the joy of crafting a brand that truly resonates. This experience reaffirmed my belief that the most challenging projects often turn out to be the most enjoyable and fulfilling."

The Process

We approached the sprint through our 5-step brand process, adapting it to fit a brand that had no physical infrastructure.

Research – Immersing ourselves in the story, the property, and the origin of the name
Discovery – Developing style scapes rooted in vintage outdoor design, exploration, and play
Exploration – Crafting logo concepts inspired by daisies, ski-lift spindles, and mountain sunrises
Refinement – Multiple rounds of illustration and typography iteration to get every detail just right
Delivery – A complete brand system including alternate marks, two seasonal color palettes, iconography, mock signage, vehicle decals, and more

We even used AI-generated imagery to simulate the environment, allowing us to present the brand in context and show how it could live across real-world applications.

The outcome

While this was a one-time project, it was anything but transactional. It became a deeply personal collaboration between our team and the founder—built on trust, imagination, and shared excitement. And even as the land recovers, we still revisit the brand from time to time—tinkering with new directions and holding onto the hope that Leaping Daisy will rise again, stronger than ever.

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