How Unchained Became the Most Recognizable Brand in Bitcoin Finance

For Unchained, we built a new brand system that worked to balance trust, growth, and scalability—without sacrificing their brand equity and the clarity of their mission.

The new logo, visual identity, and supporting brand elements were all designed with flexibility in mind, enabling the brand to evolve with the new products, services, and initiatives that Unchained would craft in the years to come.

The company’s leadership has even said that even if they expand or refresh their brand in the future, their logo is set in stone. We built a brand system that balanced trust, growth, and scalability—without sacrificing clarity. The new logo, visual identity, and supporting assets were all designed with flexibility in mind, enabling the brand to evolve with new products, services, and initiatives.

We started with a collaborative stakeholder workshop to align vision and direction. From there, we moved into strategic exploration—developing three distinct creative directions that could scale with their business.

After leaving Unchained as their art director and returning to help them as a new agency partner, we had to regain alignment with a new executive team and defend the creative path already in motion. That included direct conversations with the CEO and key partners. We stuck to our strategy, kept the project on track, and launched the new identity on time.

Then we built a brand-new Webflow website, helped launch sub-brands like Unchained Signature and Sound Advisory, and created a scalable system of assets and templates the team could continue to use long after launch.