A Brand-Building Blueprint Designed for SaaS Startups

Rallyboard wasn’t an actual living, breathing client. But the brand system we built for them was very real—and proved just how fast and effective our brand sprint process can be.
‍

We created Rallyboard as an internal side project—not for a portfolio filler, but as a full-scale branding sprint designed to sharpen our skills, showcase our processes, and build a high-impact brand from the ground up without stakeholder delays or NDAs.

Like a paid engagement, we filled out our brand survey, built a client persona, and ran it through our 5-step brand process. In under two weeks, we delivered a fully realized Minimum Viable Brand (MVB) with a custom logo, visual design system, messaging, ad creative, and a bold landing page sample.

More than just a mock project, Rallyboard became a blueprint for the kind of early-stage startup branding work we want to keep doing.

The Challenge

Our challenge, though fictional, was modeled after a common reality young SaaS startups face:
‍
“How do we stand out in a crowded SaaS market and carve out a niche with a brand that feels simple, powerful, and made specifically for small teams?”

While platforms like Asana and Notion dominate the category, their products often overlook freelancers and boutique agencies. Rallyboard needed to position itself as a bold, easy-to-adopt alternative—focused entirely on creative pros who don’t want to build their own tools from scratch.

Our Solution

We built a bold, minimal brand identity system tailored to Rallyboard’s core audience. The design emphasized clarity and momentum—strong visuals, confident messaging, and a flexible toolkit to help the platform attract users, build trust, and pitch to early investors.
‍

Assets included:
‍

Primary logo + alternate marks
Typography + color system
Brand application samples
Landing page hero design
Sample ad campaigns

The Process

We followed our proven 5-step brand process:
‍

Research – Understanding the project management space, identifying gaps in tone, style, and positioning
‍
Discovery – Mood boarding and creative direction tailored for bold, independent users
‍
Exploration – Visual experimentation and identity development based on real-world use cases
‍
Refinement – Narrowing in on logo, color, typography, and brand expression
‍
Delivery – Creating a cohesive brand system, marketing creative, and a landing page.

Every deliverable was tested against what a real SaaS startup would need in their first 6–12 months.

The Outcome

This wasn’t a traditional client project, but it had a real impact. By treating Rallyboard like a paid client engagement and holding ourselves to the same standard, we proved how much value a focused branding sprint can generate—especially when there’s creative freedom and a strong process to guide the way. We’ve since repeated this approach for other internal side projects to test ideas, refine our systems, and build proof of what we can deliver for actual startups—fast.

More Work

View Case Study

Timestamp

A Bitcoin Crowdfunding Platform Bringing Founders & Investors Together

Bitcoin Commons

A Fresh Brand for a Bitcoin-Centric Event Space

Let's create something amazing together.

Looking for a design partner? We're always here to help!

Start a New Project Today!

We Build Creative Brands for Unstoppable Dreamers.™